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Build Your Radiology Brand with IT Infrastructure

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In Advance for Imaging online magazine, there is an article entitled Your Radiology Practice: Build a Better Brand from the Inside Out. It is an article that I wrote about a year ago after reading various discussion threads and interactions about marketing a radiology group or practice.

Many radiology groups are leading the way in streamlining their workflows and connecting to the referring physician community electronically, effectively, and efficiently. There is a clear connection between implementing the right radiology IT infrastructure and delivering an effective radiology brand into the market. As strange as it may sound, this article outlines the relationship.

Building a solid radiology brand depends on:

  • Cultural strength
  • Operational strength
  • Knowledge strength

Read the article and let us know your thoughts. With today’s challenges, building a solid brand for your radiology group is even more fundamental, and it depends on strength of culture, operations, and knowledge.

For additional reading, check out A Novel Approach: Turning Your Imaging Practice Outside In (second place winner in the Professional category of the 2006 RT ImageWriter’s Competition).

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Jon Mertz

Jon Mertz serves as the editor at Health Standards and vice president of marketing at Corepoint Health. Jon is an advocate for strong patient engagement in their health and understands the key roles health literacy, patient data, and healthcare interoperability play in developing a better health care model. Follow Jon on Twitter.