I just moved my family of four into a new house. Each time I move I reminded how much I hate setting up my entertainment center and dealing with electronics in general. I really have zero motivation to learn. It’s always in one ear and out the other ear. Each time I have to hook up my media tuner I have to learn it all over again. Usually, I use beer and BBQ to lure my brother over to my house to do it for me. He likes the challenge, we both like the beer.
I think the same is true for certain people and social media. Some people want to learn how to use it and they happily put in the time and effort. Others could care less. There are many doctors who could care less about using social media to engage patients, and that’s OK.
Don’t call me when you need help hooking up your TV, and don’t guilt caregivers into talking shop with patients on the Internet if they’re more comfortable talking face-to-face. Sure, both can be accomplished, but the results likely won’t meet your expectations.
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