Surprise! Today, in typical Hollywood red carpet fashion, Apple announced the new iPhone 5s. The new model comes in black and two new colors, silver and gangster gold.
I won’t get into all the details, but the following portion of the TechCrunch recap stood out:
“The phone also has a brand new part called the M7, which is a motion sensor. It works alongside the A7 to continuously monitor motion from the gyroscope, accelerometer, and compass. This is meant to usher in a new generation of health and fitness apps, notes Phil Schiller, who mentioned that Nike would be building a new app leveraging this new architecture.
“There’s a new part called M7, that works alongside the A7. It’s a motion co-processor.”
Is this new motion sensor a direct challenge to activity trackers like FitBit, Jawbone UP and BodyBugg? It sure looks like it could be and I think it has a lot of potential. While you may forget to sync or clip on your FitBit before heading out the door, you never leave home without your smart phone. If your phone is always tracking your activity, the data is going to paint a more accurate picture of your behaviors.
What do you think?
And, before you Apple haters declare the iPhone “past dead,” let me show you what mobile devices have been used to view this blog over the past 30 days:
- iPhone, 39%
- iPad, 32%
- Samsung Galaxy, 2.7%
- iPod, 1.5%
- Motorola Droid, 1.4%
- HTC, 0.8%
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