Moderated by Burt Rosen, Vice President of Marketing, HealthSparq
Topic: Healthcare Shopping Trends
Participate on Twitter by tweeting at us & our participants using the hashtag #HITsm – every Friday, 11 am CT.
Topic 1: Let’s get personal — what do you think about using health care shopping tools for you and your family? #HITsm
Topic 2: Have you ever shopped for your health care? Share your experience! #HITsm
Topic 3: What is the first place you go to to find cost and quality information for your own health care? #HITsm
Topic 4: What industries can serve as the best model to increase adoption of patient engagement tools? #HITsm
Topic 5: What can we do to increase adoption of health care shopping tools and why do you think people might hesitate to use them? #HITsm
The big takeaway is that we need to think more about how people search for things, and less on how the healthcare industry defines things.
If I need an MRI on my knee, I want to search for ‘MRI on my knee.’ But the way industry codes, I’d have to search for ‘MRI Lower Limb’. We need to get much better at ‘people-speak’, and start relating to people and what they need.” Rosen hopes companies can learn from the report and shift their focus from an inside out approach to more outside in – people first and meeting their needs. – Burt Rosen, HealthSparq Shopping Trends Report
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