Moderated by Sally Poblete, CEO of Wellthie
Topic: Consumers Shopping for Health Care Online
Participate on Twitter by tweeting at us & our participants using the hashtag #HITsm – every Friday, 11 am CT.
Topic 1: What voices are missing from health care technology conversations? #HITsm
Topic 2: Where do consumers fit in healthcare business models today? How do you see this changing? #HITsm
Topic 3: How can healthcare companies solidify long-term relationships with consumers? #HITsm
Topic 4: What population do you think is currently underserved by health care technology? #HITsm
Topic 5: What is the role of innovators in improving access to healthcare? #HITsm
Bonus: How do consumers need to approach this year’s open enrollment? #HITsm
Consumers are more than comfortable with the idea of shopping online for their health plan. Even during the first open enrollment period, the vast majority of the previously uninsured enrolled in a health plan online. But user experience must go beyond online enrollment. Consumers want an engaging and simplified experience and believe technology and design can provide that.
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